In the 19th century the two brothers Clemens and August sold high quality fabrics directly to the wealthy farmers in the north of the Netherlands. Walking by foot from farm to farm they offered an exceptional value.
160 years later Alexander Brenninkmeijer also bypasses the traditional retailing by selling his Men´s and Women´s collection at contemporary art centers and museums. He realized that his strategy is very similar to the way his ancestors had worked and as a homage he named his label "Clemens en August".
The collection is sold exclusively on "tour" around the world. Each season, Clemens en August "tours“ 10 cities for 3 days only.
In addition the collection can be purchased online at our webshop.
This direct customer relationship allows the brand to cut out all retail margins, creating an exclusivity based on limited availability of a finely and fairly produced collection rather than an overpriced ticket.
Bethan Cole for The Telegraph:
"Clemens en August make inexorably stylish and yet artless-seeming clothes that recall the Nineties of Helmut Lang and Jil Sander. Adored by artists, architects, graphic designers and photographers, this cult Munich-based brand sells in cities across the world through hip, ad hoc pop-up stores…"
Sarah Balmond for Monocle
"The Clemens en August style is distinctive: simple, classic cuts with sporty details that recall the golden years of Helmut Lang…."
Michiko Toyama for Time Magazin
"Clemens en August, whose chic, sporty details are redolent of the heyday of Helmut Lang, opened its first pop-up shops at the art spaces Kunst-Werke in Berlin and MAK in Vienna…"